Online reviews and endorsements

Published: 2nd June, 2016

Charles Abraham, Head of Disputes , summarises the recent governmental guidance on posting online reviews and endorsements.

The Competition and Markets Authority (CMA) has recently published an open letter providing guidance on online reviews and endorsements. This follows the CMA’s investigation into how online reviews and endorsements are being used, and whether this use complies with consumer protection laws.

The CMA’s letter offers guidance on two areas of concern:

Clearly labelling or identifying paid promotions
Businesses should ensure that it is obvious to readers when articles or blogs feature paid promotions, by clearly identifying or labelling paid promotions, providing clear instructions to marketing agencies, and ensuring that all policies on paid promotions reflect the requirements of consumer protection law.

Writing, commissioning and publishing fake reviews
Businesses should not offer inducements to customers in return for positive reviews, and not pretend to be a customer and write fake reviews. If customers are invited to provide feedback this must be done honestly, as misleading readers may breach consumer protection laws.

This article just provides an overview of the law in this area.

Call Charles now on 0113 201 0405 or email to arrange a call with the Disputes law experts at LCF Law today.