Home / Media Centre / Blogs / Online reviews and endorsements

Online reviews and endorsements

Posted onJune 2016
Share this article
- Share this article on twitter
- Share this article on linkedin

Charles Abraham, Head of Disputes , summarises the recent governmental guidance on posting online reviews and endorsements.

The Competition and Markets Authority (CMA) has recently published an open letter providing guidance on online reviews and endorsements. This follows the CMA's investigation into how online reviews and endorsements are being used, and whether this use complies with consumer protection laws.

The CMA's letter offers guidance on two areas of concern:

Clearly labelling or identifying paid promotions
Businesses should ensure that it is obvious to readers when articles or blogs feature paid promotions, by clearly identifying or labelling paid promotions, providing clear instructions to marketing agencies, and ensuring that all policies on paid promotions reflect the requirements of consumer protection law.

Writing, commissioning and publishing fake reviews
Businesses should not offer inducements to customers in return for positive reviews, and not pretend to be a customer and write fake reviews. If customers are invited to provide feedback this must be done honestly, as misleading readers may breach consumer protection laws.

This article just provides an overview of the law in this area.

Call Charles now on 0113 201 0405 or email ku.oc1701546536.fcl@1701546536mahar1701546536bac1701546536 to arrange a call with the Disputes law experts at LCF Law today.

Get in touch

Recommended by our clients

The whole process from start to finish was impeccable. Jo was truly amazing. Wouldn’t use any other law firm.

G

G Bray
I personally do not think you could improve on your service. My whole experience was excellent and I was made to feel at ease immediately starting with your receptionist. Ann was brilliant in explaining things to me and was very friendly and professional at all times. I would certainly recommend you to friends.

B

B. Chinque
I’ve used LCF for many years and no matter which department I have had to use the level of service has always been high.

C

C. Davitt
Both Clare and Amber have been very helpful and professional throughout and we’re very grateful for all their patience and kindness.

R

Rebecca Rushton
I was very satisfied with my experience with LCF Law. Having a new business, I was guided through a contractual process with support and a very down to earth approach.
I would highly recommend the firm and wouldn’t hesitate to get in touch in the future.

K

K. Davison
I have been extremely impressed by the care and attention given to various queries I have raised over time. I have confidence that I have a very good solicitor and have indeed recommended her to other people. I feel my affairs are in safe hands!

R

Rebecca Cecilia Phillips
Cathy Cook was excellent – met all deadlines without fail & where required was happy to take calls outside of normal office hours.

A credit to your organisation.

J

J. Rogerson
Excellent service throughout the whole process!

H

H. Morgan
This is the first time I have used LCF Law. The service and advice I received were exemplary. I was able to proceed with my project far more quickly than anyone expected.

J

J. LEIGHTON
Very happy with the service received, we are very confident knowing James Sarjantson has our back.

N

N. Eagleton